Trailer Park Names Matt Bonin as Director of Integrated Production

Monday, August 03, 2009

Trailer Park Inc, consisting of Trailer Park Entertainment and Trailer Park Studios, the industry's largest agency/production hybrid, today announced the appointment of Matt Bonin to the position of SVP, Director of Integrated Production. This is a new position for the company.

In this role, Bonin will be responsible for the strategic guidance and leadership of Trailer Park's integrated production services spanning the areas of Digital, Design and Film. The combined production departments total 200+ staff serving a broad range of entertainment and non-entertainment clients.

"We are thrilled to have Matt join our team. His vision for the future of production is exactly what we think our clients and the marketplace requires," stated Rick Eiserman, CEO of Trailer Park. "As we continue to expand our creative and production offering, Matt will be instrumental in helping us shape our full range of capabilities."

Bonin, 36, was most recently VP Integrated Head of Video at Crispin Porter + Bogusky, Boulder. He was instrumental in shaping their integrated production department and helped grow it to over 100+ employees. Work he has either produced or supervised has been awarded nearly every industry accolade, including the highly-coveted Cannes Cyber, Titanium and Grand Prix Lions. He's worked on such clients as Burger King, Volkswagen, Microsoft and Domino's. Earlier in his career, Bonin was a producer at Y&R New York and DDB.

"Brands have more consumer touch-points than ever . . . internet, social media, broadcast, retail, mobile and more. Trailer Park's full-scale, in-house production capabilities represent an arsenal of creative tools at our fingertips. It allows us to meet the increased need for content at the pace of the digital marketplace. Trailer Park's creative staff, combined with its state-of-the-art production facility, enables the agency to truly function real-time," stated Bonin.

Bonin begins his new post September 1, 2009.

About Trailer Park Inc.

Trailer Park, based in Hollywood, CA, is one of the leading entertainment marketing agencies in the world. Trailer Park Studios is the new division of Trailer Park and began servicing non-entertainment clients over the last year. The 300+ staff offers a full service dedicated agency spanning broadcast, design, and interactive.

Trailer Park, owned by private equity group Lake Capital, is led by agency veteran Rick Eiserman. Clients include Netflix, Orbitz, 2K Games, Sony, MySpace, Viacom and Disney to name a few.